Resume

WORK EXPERIENCE 

Great Lakes Institute of Technology - Oct. 2022 – June 2024

Director of Marketing - Erie, PA

 ▪ Overseeing all aspects of marketing for both GLIT and TONI&GUY Hairdressing Academy. 

 ▪ Creating ads for digital marketing, television, print, and radio. 

 ▪ Constructing a detailed budget in monthly, quarterly, and yearly terms. 

 ▪ Maintaining payments and invoices for the finance department. 

 ▪ Portrait and event photography and photo editing. 

 ▪ Creating content, scheduling, and publishing all social media accounts for both schools.  

 ▪ Graphic design, copywriting, total website construction and maintenance.  

 ▪ Digital task automation setup and workflow streamlining via Zapier, Leverly, VerityIQ, and more.     

 ▪ Daily coordination with the admissions/sales department.  

 ▪ Lead tracking and analysis via our student database.   

Erie Reader - Nov. 2015 – Oct. 2022

Managing Editor - Erie, PA

 ▪ Writing, revising, and copy editing pieces (most prolific author in publication’s history).  

 ▪ Overseeing issue content, online and in print; Planning editorial calendar.  

 ▪ Supervising interns and team of freelance writers, involving hiring, dismissal, and job training. 

 ▪ Establishing and enforcing deadlines; Running weekly editorial meetings. 

 ▪ Creating and formatting cover designs (most prolific designer), illustrations, graphics, and photography.   

▪ Facilitating sources and networking, conducting and transcribing interviews.

 ▪ Constructing a regular social media calendar; Content creation. 

 ▪ Host of talk show Endnotes with Nick Warren through MenajErie Productions. 

 ▪ Co-host of Flagship Stories podcast with Chris Lantinen through the NWPA Innovation Beehive Network .  

 ▪ Representing the Reader via appearances on TV news and radio. 

 ▪ Publishing and maintenance of  all web content through custom CMS backend (Epic Web Studios).  

 ▪ Event organization and planning (ex. 40 Under 40 Experience) 

 ▪ Composing, coding, and scheduling weekly online newsletters via MailChimp.  

Clover Technologies Group - Feb. 2013 – May 2015

Graphic Designer - Erie, PA

▪ Drafted graphics for web and print as part of the marketing department. 

▪ Oversaw branding guidelines for multiple ventures, including logo, copywriting, and business strategies. 

▪ Built customized web pages via coding and programming. 

▪ Collaborated on social media application, sales assistance, and email campaigns.

▪ Produced video and animated graphics. 

JET-TV, FOX 66, and YourErie.com- Jul. 2007 – Feb. 2013

Graphic Artist - Erie, PA

▪ Designed advertisements for television, web, and print. 

▪ Worked with hundreds of unique local and national businesses, both commercial and nonprofit. 

▪ Created graphics and formatting for two local television news affiliates.

▪ Maintained and organized a thorough database of client logos, web ads, and other materials. 

▪ Established a thorough working knowledge of regional politics and local business infrastructure.

EDUCATION  

Edinboro University - Graduated May 2007 

Bachelors of Science, Applied Media Arts - Edinboro, PA

▪ Concentration in Film and Animation. Student Art League, Animation Club, Etc.

General McLane - Graduated May 2000 

▪ Activities included Band (Marching, Concert, Choral, and Jazz), Religious Organizations, Hi-Q, Art Club 

SKILLS, INTERESTS, AND NOTES 

● Software Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign, InCopy, Premiere, AfterEffects, DreamWeaver, etc.), Office Suite (Word, Excel, Powerpoint, etc.), Zapier, Wordpress, PHP, HTML

● Interests: Local music and events, guitar, podcasting, improv, drawing, painting, photography, theater (roles with Dramashop and PACA 2021-present), serving on Dramashop’s Board of Governors, member of Radius CoWork, and the Chroma Guild

● Music Organizer for Arts & Drafts at the Brewerie since spring 2018

● Guitar player with Jess Royer and Elle Taylor Band, bassist for the band Ladders, musician with Academy Theatre

● Provided public art for a series of utility boxes for the Erie Arts & Culture Discovery Trail Project and Bayview Park and Pontiac Field signage for Our West Bayfront