Resume

Eriez  - June 2025 to Present - Marketing Communications Specialist, Eriez Corporate - Erie, PA   

● Developing messaging, content strategy, and editorial calendars to support global brand 

● Supervising, editing, and assigning content for quarterly print publication The Global Link 

● Writing and editing equipment brochures, instruction manuals, press releases, case studies 

● Copy editing all public-facing written content and copy  

● Creating marketing collateral including ads, graphics, video, and web content 

● Coordinating global communications across six continents and 14 international subsidiaries  

● Managing website content and CMS to improve user engagement and SEO performance 

● Supervising public relations communications agency Roopco 

● Led social media management including content creation, scheduling, and analytics reporting 

● Oversaw branding standards to ensure consistent messaging alignment and trademark use 

Great Lakes Institute of Technology - Oct. 2022 – June 2024 - Director of Marketing - Erie, PA 

● Overseeing all aspects of marketing for both GLIT and Toni&Guy Hairdressing Academy 

● Creating ads for digital marketing, television, print, and radio 

● Constructing a detailed budget in monthly, quarterly, and yearly terms 

● Maintaining payments and invoices for the finance department 

● Portrait and event photography and photo editing 

● Creating content, scheduling, and publishing all social media accounts for both schools 

● Graphic design, copywriting, total website construction and maintenance 

● Digital task automation setup and workflow streamlining via Zapier, Leverly, VerityIQ, and more 

● Daily coordination with the admissions/sales department 

● Lead tracking and analysis via our student database 

Erie Reader - Nov. 2015 – Present - Managing Editor, Contributing Editor - Erie, PA 

● Writing, revising, and copy editing pieces (most prolific author in publication’s history) 

● Overseeing issue content, online and in print; Planning editorial calendar 

● Supervising interns and team of freelance writers, involving hiring, dismissal, and job training 

● Creating cover designs (most prolific designer), illustrations, graphics, photography, and comics 

● Facilitating sources and networking, conducting and transcribing interviews 

● Host of talk show Endnotes, Co-host of Flagship Stories podcast with Chris Lantinen 

● Representing the Reader via appearances on TV news and radio 

● Publishing and maintenance of web content through custom CMS backend (Epic Web Studios) 

● Event organization and planning (ex. 40 Under 40 Experience) 

● Composing, coding, and scheduling weekly online newsletters via MailChimp 

Clover Technologies Group - Feb. 2013 – May 2015 - Graphic Designer - Erie, PA 

● Drafted graphics for web and print as part of the marketing department 

● Oversaw branding guidelines for multiple ventures, including logo, copywriting, and strategy

● Built customized web pages via coding and programming 

● Collaborated on social media application, sales assistance, and email campaigns 

● Produced video and animated graphics  

JET-TV, FOX 66, and YourErie.com- Jul. 2007 – Feb. 2013 - Graphic Artist - Erie, PA 

● Designed advertisements for television, web, and print 

● Worked with hundreds of unique local and national businesses, both commercial and nonprofit  

● Created graphics and formatting for two local television news affiliates 

● Maintained and organized a thorough database of client logos, web ads, and other materials  

● Established a working knowledge of regional politics and local business infrastructure 

EDUCATION   

Edinboro University - Graduated May 2007 - Bachelors of Science, Applied Media Arts - Edinboro, PA ▪ Concentration in Film and Animation. Student Art League, Animation Club, Etc. 

General McLane - Graduated May 2000  ▪ Activities included Band (Marching, Concert, Choral, and Jazz), Religious Organizations, Hi-Q, Art Club  

SKILLS, INTERESTS, AND NOTES  

● Software Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign, InCopy, Premiere, AfterEffects, DreamWeaver, etc.), Office Suite (Word, Excel, Powerpoint, etc.) 

● Interests: Guitar, podcasting, improv, drawing, painting, photography, improv, theater 

● Music Organizer for Arts & Drafts at the Brewerie since spring 2018 

● Guitar player with Elle Taylor Band, orchestra musician with PACA and Academy Theatre 

● Public artist for Erie Arts & Culture Discovery Trail Project and Bayview Park  and Pontiac Field signage for Our West Bayfront